Jackson Hole Mountain Resort

Jackson Hole Mountain Resort’s Tram Dock restaurant needed a brand of its own — one that belonged to the alpine-modern village at the base of the tram, and flexible enough to run across menus, signage, and merchandise.

We developed a complete brand identity for Tram Dock across eight concept rounds, presented in four client decks — aligning its visual tone with the mountain village while keeping it workable for menus, signage, and merch. The system extends to photoreal architectural signage mockups showing the mark in place.

A finished, flexible restaurant identity now carried across the Tram Dock guest experience.

Across a packed seasonal calendar, each JHMR event needed its own identity while staying unmistakably part of the mountain.

Bold, event-specific identity and poster systems — the Bikes & Brews series, Ladies Laps, The Peak Pass, the Rendezvous Mountain Hillclimb, the Hole in the Wall Method Madness contest, and the JH Downhill Championships mark — designed to move fast across posters, lift terminals, race bibs, and signage.

A consistent event-identity language the resort’s marketing team can deploy season over season.

Beyond events, the resort’s services needed marks of their own.

Identity work for Gold Standard Rentals and, most recently, the new Jackson Hole Ski & Bike Delivery brand (delivered August 2026) — a three-variant lockup system in the resort’s brand red.