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The Riverbend Project

A new non-profit, now with its first mark and website.

Scope
  • Website
  • Brand identity
  • Print
  • Email
Years
Brand identity, 2021 · Website and ongoing care, 2021 to present
Sector
Non-profit · outdoor and experiential
Built with
WordPress · Elementor · Donorbox giving · Mailchimp · Typeform
theriverbendproject.com (opens in a new tab)
A riverbank in autumn colour, with The Riverbend Project badge on a fishing shirt and a fly rod, and forested hills beyond.
The Riverbend Project homepage on desktop: a script headline over a riverside photo, with panels to sign up, give or read on.
The same homepage on a tablet.
The same homepage on a phone.

Home · Captured October 2026

(01) The challenge

A new non-profit offering free, guided fly-fishing retreats. It first asked for a logo, but what it needed was a website that brought people to give and to sign up, and that its own team could keep current from season to season.

(02) The thinking

Building the site for two jobs: giving and signing up. Both run inside the site rather than off it, and the team was trained to update its pages themselves, with care from us to keep it running.

(03) The system

A WordPress site built around those two jobs: a donations page with Donorbox giving, sign-up forms that run on their own, an email sign-up that feeds Mailchimp, and on-page SEO set up at launch.

Home · Captured October 2026

The donations page on desktop: a script heading over a riverside photo, then the giving form, opening on a choice of amount.
The same donations page on a phone.

Donations · Captured October 2026

A wide river below forested hills on a sunny day, with a sandy bank and The Riverbend Project badge on a fishing shirt.
A clear, shallow stream below a bank of autumn willows and fallen timber, with gravel bars on both sides.
The Riverbend Project badge on a sun hoodie, with a sunlit river and green hills beyond.
A green river below a steep, wooded bank, with a landing net in the foreground.
The Riverbend Project badge on a long-sleeve shirt, with a calm river and a mountain range under clouds beyond.
A wide river below forested slopes and pale rock outcrops on a sunny autumn day.

(04) Pages

The Project page's top band: a script heading over a river photo, with buttons to view retreats or get involved.
The Project · Captured October 2026

(05) Delivered

  • A five-page website with Donorbox giving, 2021
  • Sign-up forms with their automations built in
  • Brand identity: mark, lockups and guide, 2021
  • A new tri-fold brochure each year, 2022 to 2024
  • Hosting, site care and email campaigns, ongoing
Concept mockup: The Riverbend Project logo on a hanging sign outside a yellow building.
Signage concept mockup

Next case

Tram Dock

The resort's first tram, as the mark's primary element.

(05) Contact

Tell us where it lives.

Start A Project info@peakcrtve.com