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Tram Dock Bar & Kitchen

The resort's first tram, as the mark's primary element.

Scope
  • Brand identity
Years
Brand identity, 2024
Sector
Hospitality
The Tram Dock Bar & Kitchen badge on the building, on either side of a red cabin at the entrance.
Tram Dock Bar & Kitchen, at the base of the tram.

(01) The challenge

A laid-back bar and kitchen at the base of the tram at Jackson Hole Mountain Resort. The resort asked us for its brand identity.

(02) The thinking

Its mark is a tribute to the resort's history. The resort wanted its first tram in the logo, and not as a detail: as the primary element. Every round we drew was built around it.

(03) The system

Final: a circular badge, red cabin at the center. Bohem Press Shadow for the name, Northwest for the supporting lines.

The Tram Dock badge on a patio wall, above a bench made from a chairlift chair.
The badge on the patio wall.
Tram Dock Bar & Kitchen badge: the name arched over a red tram cabin, with "Bar & Kitchen" and the resort's name around the base.

(04) Delivered

  • Logo, typography and brand guidelines, October 2024
  • In use on the building, its signs and its glassware

Next case

The Riverbend Project

A new non-profit, now with its first mark and website.

(05) Contact

Tell us where it lives.

Start A Project info@peakcrtve.com