McKenna’s Pendleton
As one of only two privately owned Pendleton stores in the country, McKenna’s Pendleton wanted to stand apart—not just from competitors, but from their sister store in Jackson Hole.
Services
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UX & UI Design
Website Development
Copywriting
Software Integration
Industries
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Retail
Clothing
Location
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Torrance, CA
Launched
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July 2025
Live Site
Web
Crafting Identity Within a Legacy Brand
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McKenna’s Pendleton recognized the need to tell their version of the Pendleton story. While Jackson Hole Pendleton leans into mountain luxury, McKenna’s roots run through the golden light and easy rhythm of California living. They came to Peak CRTVE not just for the performance and polish of our e-commerce builds—but for the nuanced approach to storytelling, visual design, and differentiation within an iconic legacy.
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Objective: Build a brand-forward e-commerce platform that pays tribute to Pendleton’s heritage while reflecting the distinct aesthetic and lifestyle sensibilities of the Southern California market.
Previous
Finalized Concept
Highlights
How We Brought California Cool to a Heritage Icon
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Distinct Design Direction
We developed a design system that was clean, sun-soaked, and California cool—featuring warm neutrals, airy layouts, and lifestyle imagery that highlighted the shop’s West Coast vibe while still honoring the Pendleton legacy. -
Shopify-Based E-Commerce Platform
The website was built with a user-friendly, mobile-first Shopify structure that’s easy for the McKenna’s team to manage while ensuring a seamless shopping experience for their customers. -
Brand Voice & Custom Touches
We wove Southern California storytelling into key content areas—from homepage banners to collection intros—creating a unique digital persona for McKenna’s Pendleton that differentiates them from the broader Pendleton universe.
Results in Motion
The launch of McKenna’s Pendleton’s new website gave the brand a digital home that reflects its personality and market position. Customers now experience a retail journey that feels effortless, localized, and elevated. The team is fully equipped to manage product updates, seasonal promos, and content refreshes with ease—ensuring the brand stays nimble and authentic in both local and national markets.
Need your brand to stand out—even under a legendary name?
Let’s build a digital identity that’s uniquely yours.
