Intrepid Inc.
A forward-thinking brand redefining the landscape of telecommunications infrastructure.
Services
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Brand Development
Website Development
Copywriting
Software Integration
Industries
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Telecommunications
Digital Infrastructure
Location
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San Diego, CA
Launched
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June 2025
Live Site
Web
Crafting Identity Within a Legacy Brand
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McKenna’s Pendleton recognized the need to tell their version of the Pendleton story. While Jackson Hole Pendleton leans into mountain luxury, McKenna’s roots run through the golden light and easy rhythm of California living. They came to Peak CRTVE not just for the performance and polish of our e-commerce builds—but for the nuanced approach to storytelling, visual design, and differentiation within an iconic legacy.
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Objective: Build a brand-forward e-commerce platform that pays tribute to Pendleton’s heritage while reflecting the distinct aesthetic and lifestyle sensibilities of the Southern California market.
Previous
Finalized Concept
Highlights
How We Brought California Cool to a Heritage Icon
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Distinct Design Direction
We developed a design system that was clean, sun-soaked, and California cool—featuring warm neutrals, airy layouts, and lifestyle imagery that highlighted the shop’s West Coast vibe while still honoring the Pendleton legacy. -
Shopify-Based E-Commerce Platform
The website was built with a user-friendly, mobile-first Shopify structure that’s easy for the McKenna’s team to manage while ensuring a seamless shopping experience for their customers. -
Brand Voice & Custom Touches
We wove Southern California storytelling into key content areas—from homepage banners to collection intros—creating a unique digital persona for McKenna’s Pendleton that differentiates them from the broader Pendleton universe.
Results in Motion
When Intrepid Tower’s new brand and digital home launched in June 2025, the response was both immediate and global. In just three months, the platform welcomed more than 1,400 page views and over 700 first-time visitors, each step a signal of momentum building around a bold new presence in telecommunications.
More than metrics, these results reflect the power of clarity and design: a brand that commands attention, a site that inspires confidence, and a digital presence that extends Intrepid’s reach into boardrooms, build sites, and global markets alike.
Need your brand to stand out—even under a legendary name?
Let’s build a digital identity that’s uniquely yours.
