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Teton Troutfitters

40+ Years of Premier Guided Fly Fishing Trips in and Around Jackson Hole.

Services
  • Website Design
    Website Development
    Email Marketing
    PPC Advertising
    Social Media Management
    Print Advertisement
Industries
  • Tourism
    Outfitting
    Fly Fishing Outfitter
Launched
  • Oct 2023
Live Site

Pioneering the Future of Fly Fishing Adventures in Jackson Hole

Originally founded in 1986 by Jackson Hole local Scott Hocking, Teton Troutfitters had a strong legacy but lacked the digital infrastructure to grow under new ownership. In 2022, Ryan Guthrie stepped in to lead the business forward—but quickly discovered the brand’s online presence was outdated and underperforming.

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Casting a Legacy into the Digital Age

Deliver a complete digital overhaul, including a fully rebuilt website, managed PPC campaigns, social media management and a structured email calendar—built to scale and convert.

Fly-fishing outfitters thrive on word-of-mouth and repeat business, but modern customers—especially those visiting Jackson Hole from across the country—expect a seamless digital experience. To remain competitive, Teton Troutfitters needed a high-performing website, strategic paid advertising, and a consistent email marketing funnel that worked together to drive and convert traffic.

Mobile
Desktop
Web
An Immersive Digital Experience That Honors Craftsmanship
  • In today’s retail landscape, a brand without a powerful digital experience is a brand at risk. Jackson Hole Pendleton needed more than just a Shopify build—it needed a digital destination that reflects the spirit of the Tetons and the timeless craftsmanship of Pendleton.
  • Objective: Design and develop an elegant e-commerce platform that honors the brand’s roots while delivering a best-in-class shopping experience across all devices.

On-Brand Messaging That Tells a Story

We developed captivating content that speaks to Jackson Hole Pendleton’s values—craftsmanship, legacy, and connection to place—while guiding customers through a seamless shopping experience.

Highlights
Designing a Modern Platform Rooted in Western Tradition
  • Heritage-Inspired UI Design
    We crafted a sleek, intuitive interface with rich imagery and storytelling moments that honor Pendleton’s legacy—while ensuring today’s shoppers can browse and buy with ease.
  • Mobile-First, Performance-Driven Build
    Our development team engineered a high-performance site built to scale—featuring seamless product filtering, quick-load galleries, and optimized checkout for every screen size.
  • Conversion-Centric Navigation
    Shoppers are intuitively guided through collections with smart categorization, dynamic merchandising, and frictionless user flows—all designed to boost engagement and revenue.

Strategic Campaigns That Engage and Convert

Our email campaigns were crafted to build customer relationships, share Jackson Hole Pendleton’s story, and drive repeat business. Personalized messaging and targeted strategies ensure strong engagement and ROI.

Results in Motion

Since launching the partnership, Teton Troutfitters has generated over $127,000 in revenue directly attributed to digital efforts. Over that period, the site recorded a 29,700% increase in active users, a 27,622% rise in new users, and a 26,217% boost in organic search traffic. Engagement time improved by 29%, while key events like booking form views and product clicks climbed exponentially, with email and PPC working in sync to drive retention and conversions.

Have a legacy worth scaling?

Let’s build the digital engine to drive it forward.

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